KN
The KN Root Beer chain, a beloved establishment that traces its roots back to 1948, boasting franchised locations spanning across Texas, Louisiana, Colorado, Oklahoma, Arkansas, and Tennessee. Among these historic establishments stands the Cuero, Texas location, proudly serving its community since 1960. Today, it stands as a beacon of tradition, offering a diverse menu featuring everything from mouthwatering burgers and seafood plates to Tex-Mex classics, shakes, and of course, its signature root beer.
Modernizing a beloved local restaurant while honoring its cherished heritage.
Overview
The KN Root Beer chain, a beloved establishment that traces its roots back to 1948, boasting franchised locations spanning across Texas, Louisiana, Colorado, Oklahoma, Arkansas, and Tennessee. Among these historic establishments stands the Cuero, Texas location, proudly serving its community since 1960.
An archived monogram from the restaurant's early days provided a starting foundation for the brand refresh concept. The monogram adorned in a more vibrant orange is complemented with contemporary type styles. The client responded positively to the work and particularly loved the homage to the establishment's storied history. The new concept was ultimately used to inform several assets that were created in-house including signage and web design.
Market Analysis
PRODUCT FLOW
Concept
In reimagining the brand identity, Sam sought inspiration from the past, uncovering a forgotten gem—a monogram from the restaurant's early days. With a nod to nostalgia and a commitment to modernity, new life was given to this classic emblem. The monogram, now adorned in a vibrant orange hue, is complemented by a contemporary sans-serif type. This fusion of old and new not only pays homage to the establishment's storied history but also positions it firmly in the present.
