Knight Moves Cafe
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A beloved cafe's silent Knight charges up a brand refresh.
/ Overview
Brand Identity
Graphic Design
Marketing Strategy
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Knight Moves Cafe in Brookline, MA has welcomed board gamers for over a decade of play.
The introduction of its new mascot, Chesster, brought an opportunity to build brand cohesion through cafe marketing, wayfinding, and merchandise.
This work brought a refresh of its crest, primary logo, and color palette, plus new identity elements and typography.
