Faros Health ENLIGHT
If you're seeing this, you shouldn't.
Designing a platform to make finding healthcare easy.
Overview
Our goal was to design an search experience that uses quality scores and transparent pricing information to empower patients to make confident choices about their healthcare.
Market Analysis
By assessing healthcare search tools on the market, we identified core elements that drive effective navigation for users. The team focused on the search elements and provider profiles and explored how Faros Health ENLIGHT’s analytics, cost data, and ratings could be integrated to deliver a high-value experience.
PRODUCT FLOW
With guidance from the Faros Health team, we drafted the user flow to map a patient’s journey from their employer portal to contacting a healthcare provider. This flow not only clarified the number of steps required to reach key goals but also served as a sitemap, illustrating how features fit together across the platform.
Concept
Conceptualization translated research-driven insights into a visual and interaction direction. Starting with our core elements, we focused on what data mattered and where it should appear to guide decision-making. Early wireframes and mood explorations established a hierarchy and structure that prioritized clarity, confidence, and actionable information throughout the platform.
Design Process
Design work began with the responsive web platform then evolved into native iOS and Android experiences. Collaboration with an overseas development team was key, ensuring designs aligned with acceptance criteria while user stories were tied to Figma prototypes to clarify interactions. After building an MVP, additional features like the resource library and favoriting were iteratively introduced. The mobile redesign included its own market analysis and layout adjustments to create a mobile-first experience, which then informed refinements to the responsive web version for a consistent cross-platform product.
Final Outcome
The platform was developed alongside Faros Health’s efforts to pitch to investors and onboard customers. Tight deadlines required designs and prototypes to be both presentation-ready and dev-ready. Having delivered a solution that supports with their vision and goals, Faros Health confidently showcases the product to secure customers and investors. Its evolution will continue to be guided by user feedback, ensuring it meets patient needs as the platform grows.
